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5.0.2 The Media: Methods and Impacts - OverviewVersion 1.3 December 2013Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â (Previous Version) How we
come to our conclusions is a major part of this Reasonable Global Way. All our choices,
including those choices that reflect our values, are based on the options that
we perceive are available to us and the expected outcomes of each. These are dependent on our understanding of
the facts of the world. This is why the
media is so critical. The media includes: ●  ancient communication techniques, such as clothing, jewelry and body
art, as well as traditional ones such as painting, sculpture, architecture and
urban design; ●Â Â modern analogue communications
such as printed books, newspapers and journals, movies, radio and television; as
well as digital communications, via computers and the internet, which provide faster
distribution channels for all forms of content. There are
global news and entertainment companies that dominate the information and
cultural activities in the affluent countries, especially the West. There are national controls on the media in a
significant proportion of the world, including large sophisticated countries
such as Our response to this situation is fourfold: 1. Freedom of expression is essential for media to be able to criticise government and business; 2. The media, especially news and current affairs, must be responsible: NOT mislead, distinguish fantasy, commercial or political spin from fact and independent commentary, to be truthful; 3. As individuals we are responsible for informing ourselves, to become more aware consumers of the media, to be able identify fantasy and spin when the media channel doesn’t do it for us; 4. As societies we are responsible for ensuring informed, diverse opinions have effective access to a wide audience, by allowing freedom of expression, and limiting libel laws, by anti-trust and competition laws, and restrictions on market dominance of government or private media.
The media must provide authentic communication – balanced news, current affairs and entertainment – that reflects our best knowledge, accepting responsibility for its overall effect; as consumers we must be more informed and discriminating; and the media must be regulated to promote truth and diversity.  more                                                                                Statement
27 While we support freedom of expression in the media the flip side of freedom is responsibility. Media organisations, the individuals who work for and control them, as well as we as consumers and as societies must accept responsibility for applying our core values to the media: · a commitment to the truth; reflected in derived values of respect, authenticity and balance; · valuing diversity; reflected in derived values of freedom of expression and competition; · valuing life and love: avoiding glorifying war, civil strife and racial or religious hatred; · showing the beauty that is in the world, and how to increase our sense of it; · valuing equality and hope: providing what we can to help others to continue life’s struggle.
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